A bond in the new culture of living
Pininfarina is a globally renowned design brand particularly famous for its automobile designs – most notably, the legendary Ferrari. However, the Pininfarina Studio is also active in the field of industrial design, architecture, and interior design. Its cooperation with Gorenje dates back 20 years. Strategic pursuit of a shared vision led to a solid relationship between the two companies.
The first series of Gorenje household appliances was designed by Pininfarina as early as in 1990. Ten years later, in 2000 when Gorenje celebrated its 50th anniversary, the first comprehensive collection of household appliances bearing the name Gorenje Pininfarina was launched. Thus, the joint efforts resulted in the first all-around line of uniformly designed kitchen appliances. A new culture of living was born. In 2005, another Gorenje Pininfarina Collection followed this path and it, too, immediately won the hearts of European consumers. At the end of 2007, the third common project saw the light of day: the prestigious collection of household appliances in black, called Gorenje Pininfarina Black, combined excellent design with state-of-the-art technology. During the presentation for the international press, Mr. Paolo Pininfarina described the line as a "beauty hiding a beast within". Hence, Gorenje and Pininfarina have created a classic beauty. A design that lasts – just like their partnership. This year, the story continues with the launch of a new exclusive collection of the Gorenje Pininfarina series, the Gorenje Pininfarina Steel which represents a perfect symbiosis of technological perfection and inspired design. With its appearance and rich functionality, Gorenje Pininfarina Steel Collection embodies the comfortable life – something that is increasingly appreciated by contemporary consumers whose lifestyles steer the trends, and who seek ordinary yet precious things of lasting beauty and value for themselves and their homes. Creators of the Gorenje Pininfarina Collections believe that by combining superior design with advanced technology they have once again created a prestigious and timeless collection. Genuine materials buttress the character of this range of appliances that succeeds three top-selling superiorly designed and technologically advanced collections resulting from Gorenje's cooperation with the renowned Pininfarina design studio. Some forms may be in today and out tomorrow. But Gorenje Pininfarina Steel Collection is a new form of life, made to outlast the trends and start a permanent symbiosis. Discrete, yet fatally attractive and breathtaking. Everlasting in space and time. | 
