Gorenje at the IFA global marketplace 2013; Berlin, September 6 – 11

Experience of visionary innovation, advanced technology and contemporary design

Gorenje is again among the exhibitors at the IFA, the world’s leading consumer electronics and home appliance tradeshow. This year, Gorenje is rising to new challenges with a striking new stand concept and an exhibition spanning two floors and 750 m2. For the first time, the Gorenje stand includes the exciting premium Asko brand alongside the Gorenje brand highlights.

The architectural inspiration for the stand which was designed by our own Gorenje Design Studio comes from the mar¬ketplace – a dynamic place where we all meet, a hub of new ideas, inspiring innovations, and exciting new products. The multimedia show projected on the outer wall of the Gorenje stand installation invites the visitors to enter the exhibition area and see what it brings. This year, Gorenje’s presentation at IFA certainly has something for everyone. By offering a wide array of products in varied styles and different price segments, Gorenje gives users the possibility to express their own individual lifestyles.

This year, Gorenje spotlights the new Gorenje ION generation of fridge freezers and the award-winning IQcook induction hob in combination with a brand new IQhood prototype. Gorenje’s IFA offerings also feature the unveiling of the new Gorenje Simplicity Collection and the new Gorenje Classico Collection which are sure to captivate the audiences with their fine select design, quality contemporary materials, and simple controls.

Gorenje’s slogan of this year’s IFA is: BE INSPIRED - Experience our visionary innovation, advanced technology and contemporary design
Please, convey our enthusiasm to our business partners and other stand visitor from across the globe. And also take note of the giant Gorenje Retro installation welcoming visitors at the South Entrance of the IFA fair.

You are kindly invited to join us at the Stand (Hall 1.1, 201)  and get immersed in the Gorenje story. Our friendly hosts will welcome you and your guests / business partners on an exciting journey of advanced technologies, strong values, and creativity that propel Gorenje onwards. All organised media visits, please, announce to Greta Kokot Rajkovi─Ź (greta.kokot@gorenje.com).

You are also invited to visit Gorenje's web page http://www.gorenje.com/ifa2013/ and to the Press room on-line  at http://www.gorenje.com/ifa2013/press (activated at latest by September 5th) to find the current information on Gorenje's participation at the IFA fair and high-res photo material.

Gorenje @IFA 2013
Press room Gorenje @ IFA 2013
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