Gorenje puts on another dazzling exhibition at the IFA tradeshow

The spotlight at Gorenje's exhibition area will be on the new generation of combined fridge-freezers Gorenje ION Generation with the unique AdaptCool adaptive technology and the IonAir system that prolongs the freshness of food, and on the revolutionary award-winning induction hob IQcook, a global innovation that has been matched with the intelligent IQhood.

Gorenje's IFA offer will surely draw a lot of attention with two premièring collections: the new Gorenje Simplicity Collection, a successor to the first Simplicity line which has seen great response in the markets in the recent years due to its sophisticated design, advanced adaptive technologies, and simple controls, and the Gorenje Classico Collection with a retro look, combining classical aesthetics with modern technologies.

One of Gorenje's most popular collections to date – the Gorenje Ora-Ïto Collection – has been expanded with new models of 60 cm wide free-standing fridges featuring the latest cooling technology and the AdaptCool system. Moreover, a special area will be dedicated to colour appliances, especially refrigerators, washing machines, and dryers, which are also increasingly popular among the consumers. The new generation of SensoCARE washing machines and dryers will be showcased in the entire colour range, which now includes classic white and black, as well as appliances in red, orange, and aluminium finish. Another novelty in colour, presented at the Berlin fair, is the new retro refrigerator in discrete yellow which will expand the existing colour range of the retro fridges.

For the first time this year, alongside the Gorenje brand, Gorenje Group is showcasing its premium ASKO brand, offering high-performance kitchen, laundry and professional products. ASKO appliances meet the most stringent demands in terms of design, function, durability and environmental awareness. The presentation at the IFA fair includes the new range of ASKO Pro Series™ Kitchen and laundry products, and the ASKO professional range with a new larger professional washing machine and tumble dryer. 

You are kindly invited to enter the Gorenje booth and get immersed in the Gorenje story. Our friendly hosts will welcome you on an exciting journey of advanced technologies, strong values, and creativity that propel Gorenje onwards. Visit us at the Home Appliances@IFA tradeshow in Berlin from September 6 to 11 2013, in Hall 1.1, exhibition area 201, from 10 AM to 6 PM.