Gorenje puts on another dazzling exhibition at the IFA tradeshow

Innovation with a vision, advanced technologies and modern design

After successful presentations in recent years, Gorenje is back at the IFA, the world's leading consumer electronics and home appliance tradeshow which teed off today. The latest innovation in consumer electronics and home appliances will be displayed until September 11. This year, Gorenje is presenting an entirely new exhibition concept in two floors spanning a total of 750 square meters. In addition to Gorenje's novelties and innovations, the exhibition area will also feature for the first time the premium appliances of the Asko brand which have been a part of Gorenje's offer since 2010.
Gorenje rises to new challenges with a striking new stand concept and presents itself in two floors on 750 m2; Hall 1.1, Exhibition Area 201. The stand was designed by Gorenje Design Studio.

Gorenje President and CEO Franjo Bobinac: "Since new products are an important motor of growth, Gorenje Group is continuously investing into their development. Once again, we will make use of the wide reach and coverage of the IFA tradeshow in the international mediascape to present our latest appliances to the broad public. This year, our appliances are presented under two of our brands: Gorenje and Asko. Both brands have a tradition spanning several decades and in the years to come, Gorenje Group's global presence will rely on them."

Franjo Bobinac, Gorenje President and CEO

New technologies, new designs

The spotlight at Gorenje's exhibition area will be on the new generation of combined fridge-freezers Gorenje ION Generation with the unique AdaptCool adaptive technology and the IonAir system that prolongs the freshness of food, and on the revolutionary award-winning induction hob IQcook, a global innovation that has been matched with the intelligent IQhood.

Gorenje's IFA offer will surely draw a lot of attention with two premièring collections: the new Gorenje Simplicity Collection, a successor to the first Simplicity line which has seen great response in the markets in the recent years due to its sophisticated design, advanced adaptive technologies, and simple controls, and the Gorenje Classico Collection with a retro look, combining classical aesthetics with modern technologies.

One of Gorenje's most popular collections to date – the Gorenje Ora-Ïto Collection – has been expanded with new models of 60 cm wide free-standing fridges featuring the latest cooling technology and the AdaptCool system. Moreover, a special area will be dedicated to colour appliances, especially refrigerators, washing machines, and dryers, which are also increasingly popular among the consumers. The new generation of SensoCARE washing machines and dryers will be showcased in the entire colour range, which now includes classic white and black, as well as appliances in red, orange, and aluminium finish. Another novelty in colour, presented at the Berlin fair, is the new retro refrigerator in discrete yellow which will expand the existing colour range of the retro fridges.

ASKO brand comes to IFA

For the first time this year, alongside the Gorenje brand, Gorenje Group is showcasing its premium ASKO brand, offering high-performance kitchen, laundry and professional products. ASKO appliances meet the most stringent demands in terms of design, function, durability and environmental awareness. The presentation at the IFA fair includes the new range of ASKO Pro Series™ Kitchen and laundry products, and the ASKO professional range with a new larger professional washing machine and tumble dryer. 

You are kindly invited to enter the Gorenje booth and get immersed in the Gorenje story. Our friendly hosts will welcome you on an exciting journey of advanced technologies, strong values, and creativity that propel Gorenje onwards. Visit us at the Home Appliances@IFA tradeshow in Berlin from September 6 to 11 2013, in Hall 1.1, exhibition area 201, from 10 AM to 6 PM.

Busy day on the Gorenje Stand
In the spotlight: The new generation of Gorenje fridge freezers – The ION generation.
Asko Pro Series™ kitchen & ASKO professional range at IFA